The poll, conducted August 22nd
through 25th of 600 likely voters, showed that 45 percent support
Mr. Schauer when asked, while 43 percent supported Governor Snyder. 12 percent
remain undecided or would not provide an answer. The poll shows the race is a
dead-heat as the results are still within the 4 percentage point margin of
error.
More than anything, the results indicate that
Mr. Schauer has significantly increased his name identification through the TV
ads run by both he and the Democratic Governors Association. 44 percent of
respondents in a July poll did not know who Mr. Schauer was – a number down to
29 percent in the recent poll.
Incumbent Governors have historically been
successful in re-election efforts, the exception perhaps being Governor Jim
Blanchard who lost his bid for a third term in 1990.