The Senate unanimously passed a bill
expanding the advertising items liquor licensees may provide to other licensees
on Thursday. SB 667 allows a manufacturer, outstate
seller or vendor of spirits to provide brand logo merchandise to a retailer to
promote its products. The merchandise may be used for display purposes only. Manufacturers,
sellers, and vendors can also buy drinks for on-premises retail customers for
promotional purposes. Suction cups, cooler door attachments, and tear pad
holders are some of the goods and services manufacturers and sellers can provide.
Manufacturers or wholesalers are
required to file with the Liquor Control Commission a schedule of net cash
prices to the retail licensee for all brands of beer for its market area, in
addition to filing a beer package price reduction for its market area. The
price reduction could remain in effect for 90 days, or be increased under
specific circumstances.
This bill has moved to the House and has
been referred to the House Committee on Regulatory Reform.